nurturing the best possible start

Our Vision, Mission and Values

Our Vision

KidCareCanada Society’s commitment is to contribute to society through well-informed parents and lovingly-nurtured babies who grow up to reach their full potential.

We are recognized as a trustworthy portal for new parents and health and service providers for our educational resources on infant development.

We collaborate with like-minded organizations to help us build and disseminate this body of knowledge.

It is our goal to create a positive cycle where parents pass on healthy and safe parenting practices to the next generation.

Our Mission

To empower all new parents to raise their children to be socially and emotionally healthy.

Our Values

We are guided by the following values:

  • Evidence-based resources
  • Equality of opportunity
  • Safety and injury prevention
  • Accessibility of resources (relevant, understandable, widely available, free)
  • Individual and societal benefit (healthier infants lead to healthier adults and a healthier society)
  • Support for vulnerable populations
  • Respectful (of all stakeholders)
  • Community Leadership
We acknowledge the financial support of the Province of British Columbia
We thank the Victoria Foundation for their support
Vancouver FoundationWe acknowledge the financial support of the Vancouver Foundation

The content of KidCareCanada videos is informed by current research and shared by experts in the field. It should not be used for diagnosing or treating, and is NOT a substitute for professional care.

If you (or someone you know) has thoughts of doing self-harm, or harm to a baby or anyone else, please call to speak with a trained crisis worker. Local Crisis Helpline numbers can be found through a Google Search.  In British Columbia, Canada you can call Mental Health Support (BC-wide) at 310-6789 or you can call the North American line 1 800-SUICIDE (1-800-784-2433)
In ANY crisis, your local emergency number is another option and it is always available. Use 911 in North America, 999 in the UK or, if you're elsewhere, use the emergency number for your area.